人物访谈·Interview

BabyChina杂志3/4月刊

李伟琼Nola Lee

董事长President

威凯儿童用品有限公司

Vigorkids Child Products Co., Ltd.

A1 我们这次参展主要是为了展示VIKI的品牌形象和进行新品推荐。其中，品牌营销主要是针对一些潜在的新客户，向他们展示VIKI的实力，同时初步建立他们对品牌的基本印象；新品推荐则是针对老客户，通过展会交流情感，同时也为会后的进一步合作做铺垫。总体来说，这次参展的效果很不错。

The focus of our participation is to promote the brand awareness of VIKI and to launch our new products. We hope to increase the brand awareness of VIKI and attract more potential customers, while to introduce our latest products and maintain relationships with our existing customers. In general, the fair offers a good return on our marketing investment.

A2 除了常规的一些营销方式，我们特别重视参展产品的筛选，因为来香港展的观众都是这个行业的专业人士，他们参加这个展会的目的就是为了寻找商机，所以，来自参展商的优质的新品发布对他们的吸引力非常大，参展效果而言当然也就最明显。所以，在参加香港展前，我们做了一个非常详细的市场调研，同时还对一些客户的潜在需求等情况进行了摸底，这样就确保了我们在展会上推出的新品是迎合了市场需求的。

One of our golden rules to successful exhibiting is to select the right products to display. Visitors in the fair are industry players. They pay to attend so in effect they are actively in a buying mode. New products are especially attractive to them. Before attending the fair, we did a market research by speaking to some of our clients, so that all the new products we select can meet the changing market demand.

A3 香港婴儿用品展是一个非常专业的展会，对企业吸引新客户和发布新产品是一个很好的平台。这个展会的优势在于，它可以吸引到很多专业的买家，但不足之处是为期四天的时间显得太长，到第四天时已经基本没有什么客户了，如果能缩短到以前的三天，我觉得效果会更好一些。

The Hong Kong Baby Products Fair is very professional. It is also a great platform for exhibitors to meet potential customers and promote new products. The success of the fair is due to the professionalism of its trade visitors. However, the exhibition lasts a little longer and there areonly a few visitors on the fourth day. It will be better if it is scheduled for only 3 days instead of 4 days.