人物访谈·Interview

BabyChina杂志3/4月刊

李伟琼Nola Lee

董事长President

威凯儿童用品有限公司

Vigorkids Child Products Co., Ltd.

您如何应对不断变化的消费者需求？

How do you adapt to changing customer needs?

在VIKI，我们通常通过市场调研及大客户的市场反馈，及时调整产品系列和产品配

色，以便以最快的速度来满足不断变化的客户需求。需要重点指出的是，随着电子

商务的迅速发展，网络销售所占比重正在大幅上升，而在网购中，产品配色对最终的销售促成有很大的影响，因此，产品配色在我们业务中的权重也在提升。

In the case of VIKI, usually we adjust our products and product colors based on market research and feedback from our key clients. It is noticed that e-commerce is growing rapidly, and the percentage of retail sales happening online is increasing. For stroller, product color usually plays an important role in consumer decision making in online shopping. Thus, we give priority to color schemes in our business.

相比其他的婴童产品，您觉得手推车品类的特点是什么？

Compared with other categories of baby products, what is your opinion on strollers?

手推车在品牌上的粘附力相对比较小，因为它基本上属于一次性购买的耐用消费品，相比纸尿裤、奶粉这样的婴童快消品，手推车用户对产品的性价比更加看重一些，反之，品牌的影响就显得相对弱一些。这就为本土品牌带来了机会，只要经营得当，我们可以和国外品牌一较高低。

Compared with fast moving consumer goods like diapers and milk powder, strollers can be classified as durable goods in which cost performance is considered more important than brand. So, it is a big opportunity for local brand talent to compete with their foreign counterparts. And we have worked hard on it.